Will Low
Dr Will Low's Details
Affiliation
Royal Roads University
Location
Canada
will.low@royalroads.ca
Website
http://www.royalroads.ca/about-rru/the-university/staff-faculty-bios/l/low-will.
Publications:
| Authors | Year | Title | Journal or Book | Other | Language | Type | Link |
|---|---|---|---|---|---|---|---|
| 2008 | How to be Good – merging Fairtrade labelling and institutional trust models of governance to regulate cotton clothing | Conference Proceedings for 2008 Fair Trade Inte |
English | Other | |||
| 2010 | Level Ground Trading Ltd – fair trade coffee as a front for social justice | Humanistic Management in Practice, How Responsible Businesses Create Success Stories | Forthcoming publication by Palgrave. M. Pirson, |
English | Academic Journal | ||
| 2007 | To Boldly Go…Exploring Ethical Spaces to Re-politicise Fair Trade and Ethical Consumption | Journal of Consumer Behaviour 6 (5) pp. 1-13 | English | Academic Journal | |||
| 2005 | Has the Medium (Roast) become the Message? – the ethics of marketing fair trade in the mainstream | International Marketing Review 22 (5) pp. 494-511 | English | Journal | |||
| 2005 | Postcards from the Edge: Maintaining the “Alternative” Character of Fair Trade | Sustainable Development 13 (3) pp. 143-153 | English | Journal | |||
| 2001 | Review of the Alternative Trade Organisation Support Facility, Phase 2 | Report on support facility for Fair Trade for N |
English | Report | |||
| 2001 | The Future of Fair Trade | International Association for Business and Soci |
English | Other | |||
| 2006 | Mainstreaming Fair Trade: Adoption, Assimilation, Appropriation | Journal of Strategic Marketing 14 (4) pp. 315-328 | English | Academic Journal | Link | ||
| 2009 | Organizational Leadership, Ethics and the Challenges of Marketing Fair and Ethical Trade | Journal of Business Ethics 86 (S1) pp. 97-108 | English | Academic Journal | Link | ||
| 2006 | Dance of the Veils: conceptualizing commercial fairtrade | Économie et Solidarités 37 (2) pp. 90-108 | English | Journal |
Primary Expertise -
Research Interest
Fair Trade, mainstreaming, sustainable consumption, sustainability. Expertise in economics, CSR and sustainability. BA, MA (UBC) PhD (LSE) Working in fair trade research since 1991. Currently with Royal Roads University (Canada). Previously at University of Auckland Business School.