Valéry Bezençon
Valéry Bezençon's Details
Affiliation
University of Neuch̢tel
Location
Switzerland
valery.bezencon@fairtrade-institute.org
Publications:
| Authors | Year | Title | Journal or Book | Other | Language | Type | Link |
|---|---|---|---|---|---|---|---|
| 2009 | Fair Trade Managerial Practices: Strategy, Organisation and Engagement | Journal of Business Ethics 90 (1) pp. 95-113 | English | Academic Journal | Link | ||
| 2009 | Ethical Products and Consumer Involvement: What’s New? | European Journal of Marketing 44 (9) | English | Academic Journal | Link | ||
| 2009 | Producers and the fair trade distribution systems: what are the benefits and problems? | Sustainable Development 19 pp. 60-70 | English | Journal | Link | ||
| 2011 | Segmenting the Market Through the Determinants of Involvement: The Case of Fair Trade | Psychology & Marketing 28 (7) pp. 682-708 | English | Academic Journal | Link | ||
| 2006 | Fair Trade Channels: Are we Killing the Romantics? | International Journal of Sustainability 2 (1) pp. 187-196 | English | Academic Journal | Link |
Primary Expertise - Fair Trade Research
Discipline
management
Research Interest
I am involved in Fair Trade from different perspectives: first as a researcher on strategy, corporate social responsibility and consumer behaviour; then, as a member of the foundation board of TerrEspoir, an NGO importing Fair Trade products to Switzerland; and finally, as director of the Fair Trade Institute.
Countries of Expertise
Switzerland, Peru, Cameroun
Additional Information on Expertise
Several researches on Fair Trade from a managerial perspective, including distributor strategy (organisation, engagement, typology), consumer behaviour (involvement, attitude and segmentation), and impact assessment.