The Problems of Translating Fair Trade Principles into Consumer Purchase Behaviour

Title: The Problems of Translating Fair Trade Principles into Consumer Purchase Behaviour
By: C. Strong

TO CITE THIS ARTICLE:

C. Strong 1997 The Problems of Translating Fair Trade Principles into Consumer Purchase Behaviour Marketing Intelligence and Planning 15 (1) 32-37

Language: English
Type: Academic Journal
Academic Publication: Yes
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