The mainstreaming of Fair Trade: a macromarketing perspective

Title: The mainstreaming of Fair Trade: a macromarketing perspective
By: Geoff Moore J. Gibbon R. Slack

TO CITE THIS ARTICLE:

Geoff Moore J. Gibbon R. Slack 2006 The mainstreaming of Fair Trade: a macromarketing perspective Journal of Strategic Marketing 14 (4)

Language: English
Type: Academic Journal
Academic Publication: Yes
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