Sustainability: Quality of Life for Artisans Practicing the Fair Trade Business Model

Abstract

The Sustainable Quality of Life for Artisans Practicing the Fair Trade Business Model study will examine the principles of the Fair Trade Business Model (FTBM). The Fair Trade Federation (FTF) is used often as a frame of reference for the American writer. Other International Fair Trade organizations are used for supporting data on Fair Trade (FT). This paper attempts to determine if the Fair Trade Business Model can position itself firmly within a “new globalization,” and a viable way of international trading, which results in a sustainable economic model, socially just model, and sustainable Quality of Life (QOL) producing model for female craft artisans. Case studies of Ugandan and Thai artisans trying to participate in the Fair Trade principles will give definition to the Fair Trade situation in these countries. The study will look at existing successes, current flaws, and challenges of the model to be addressed. The study will examine the economics and the social justice elements that impact and position the FTBM as a viable, marketable brand. This dissertation will try to validate the current FTBM, as well as to present workable alternatives for a continuing and evolving FTBM that will be appropriate for skilled women making crafts.