Playing Fair[trade] with Nestlé: The Evolution of an Unlikely Partnership in the Conventional Coffee Market

Fair trade-certified products have been something of a growth industry of late. In "Playing Fair[trade] with Nestlé: The Evolution of an Unlikely Partnership in the Conventional Coffee Market," Marianne Pemberton considers Nestlé's decision to introduce fair trade coffee. She shows that this development reflected strategic decisions by both Nestlé and the Fairtrade Labelling Organization. While both have benefitted, she argues that those benefits obtained by Nestlé were far greater, and this poses a real risk to the Fair Trade movement.