Fair Trade as narrative: the stories within Fair Trade

Title: Fair Trade as narrative: the stories within Fair Trade
Summary:

This article considers the different stories within Fair Trade and how they come together as a narrative that informs both the social movement of Fair Trade and the practice of Fair Trade business relationships. The circuit of culture is used to explore the meanings and understandings that are part of Fair Trade, from both a producer and a consumer point of view, and to demonstrate how these narratives are also influenced by economic, political and social structures. However, the practice of Fair Trade also allows for the use of power in new ways, challenging some of the dominant modes of production and consumption.

TO CITE THIS ARTICLE:

Ann Le Mare 2006 Fair Trade as narrative: the stories within Fair Trade Narrative Inquiry 17 (1)

Language: English
Type: Journal
Academic Publication: yes
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