Communicative campaigns to effect anti-slavery and Fair Trade: The cases of Rugmark and Cafédirect

Title: Communicative campaigns to effect anti-slavery and Fair Trade: The cases of Rugmark and Cafédirect

By: P. McDonagh

TO CITE THIS ARTICLE:

P. McDonagh 2002 Communicative campaigns to effect anti-slavery and Fair Trade: The cases of Rugmark and Cafédirect European Journal of Marketing 36 (5-6) 642-66

Language: English

Type: Academic Journal

Academic Publication: Yes

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