Cafedirect a fair trade pioneer

Title: Cafedirect a fair trade pioneer
By: Iain Davies Bob Doherty Simon Knox
Summary:

This investigates the marketing of Cafedirect and how it developed to its current state.

TO CITE THIS ARTICLE:

Iain Davies Bob Doherty Simon Knox 2008 Cafedirect a fair trade pioneer European Cas Clearing House

Language: English
Type: Other
Academic Publication: Yes
Other Info:

Teaching case study