Commerce équitable et espaces naturels protégés : évaluation comparée de deux propositions

Fair trade and protected natural areas: A comparative assessment of two
propositions

This research assesses the link between fair trade and protected natural areas.
We conduct two quantitative surveys that look at potential fair trade products
from a peripheral zone in a natural park located a) in France (n = 185) and b) in
a low-income country (n = 244). At the theoretical level, we test a co-branding
model based on the concept of perceived value. To conclude, we propose
solutions for financing the protection of biodiversity.