Consumer Activism, Sustainable Supply Chains, and the Cannabis Market

The Chapter describes ethical consumerism in the context of the US and Canadian cannabis markets. Are consumers purchasing organic, fair trade, or sustainably produced cannabis? If so, how? If not, why? The chapter is organized into 11 sections: data and methods; legalization and regulation; labor and environmental issues; organic, fair trade, and sustainability standards; lifestyle politics and legalization; ethical purchasing; consumer demand; ethical labeling; new cannabis certifications; and opportunities, challenges, and recommendations for a more ethical cannabis market.