‘Fairtrade: Partners in Development? A reassessment of trading partnerships within the Fairtrade model’

In recent years, Fair Trade has enjoyed enormous success as seen in strong retail sales, consumer recognition, and public support (at both a policy and community level). But as the Fair Trade movement, and particularly certified Fairtrade, looks to ‘tip the balance’ and move further into mainstream markets, its alternative trading model has received increased critical attention, both from academics and practitioners. Given this context, a reassessment of the development and evolution of trading partnerships within the Fair Trade model is particularly timely.