Matthias Varul

Matthias Varul's details

Dr Matthias Zick Varul

Exeter

United Kingdom

m.z.varul@exeter.ac.uk

Here is my webpage

 This is the User's interest, expertise and short biography:
fair-trade related: consumer narratives, construction of ethical selves, representation of producers and consumers in fair trade marketing, national differences in fair trade consumerism
general: consumerism, social theory, sociology of health and illness, industrial relations

studied sociology in Freiburg and Tubingen (Germany), now lecturer in sociology at the University of Exeter (England), currently working on an ESRC-funded research project 'Fair Trade Consumerism as an Everyday Ethical Practice / A Comparative Perspective', which will aim at establishing how alternative ethics of consumption are employed and accounted for in the construction of moral selves and how they relate to the "moral grammar" of larger social contexts by actualizing, questioning and developing it.
http://www.esrcsocietytoday.ac.uk/ESRCInfoCentre/minisite/mzv/index.html

Expertise Keywords: sociology of consumption, marketing, international comparison, moral justifications

Primary Expertise - Fair Trade Research
Discipline
Sociology
Research interest
fairtrade consumers, fairtrade marketing discourses, imageries of fairtrade
Countries of expertise
UK, Germany
Additional information on expertise
Secondary Expertise - Fair Trade Consulting
Specialisations
ethical dilemmas, evaluation of advertising
Countries of expertise
UK, Germany
Additional information on expertise