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PhD Iain Andrew Davies
University of Bath
United Kingdom
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Author's short biography:
Iain recently joined the University of Bath after four successful years at Cranfield School of Management, where he was Senior Research Fellow in B2B Marketing, and led research for the KAM Best Practice Club; a corporate membership club for practitioners interested in improving the management of their strategically most important customers, to which he is still affiliated. He has a PhD in Strategy and Marketing from Nottingham University, where he maintains a role as a Visiting Research Fellow.
Prior to his academic career Iain held a number of posts in B2B Marketing including as a Strategic Consultant with Accenture, a Legal Policy Advisor in the Banking Sector for HMCE and working in sales and marketing in the fair trade industry.
He has research interests as the principal researcher for the KAM BP Research Club and as a member of the Centre for Business, Organizations and Society (CBOS). He has published in leading academic journals including Industrial Marketing Management, Journal of Business Ethics, Journal of Marketing Management and the European Journal of Marketing. He is also the Marketing Trainer for the Institute of Mechanical Engineers and Deputy Lead of the Academy of Marketing Business-to-Business Special Interest Group and Member of the Academy of Management: Social Issues in Management Group.
He specialises in coaching Business-to-Business Marketing - particularly Account Management and Sales Performance – and Marketing Ethics – focused on Social Entrepreneurship and Ethical Brand Management.
He has research interests strategy development and implementation in social enterprises and entrepreneurs (esp. Fair trade). Beyond topic considerations however Iain has a strong interest in research methodology and philosophy and is practiced in many forms of enquiry with published and forthcoming publications in techniques including, Qualitative grounded theory, Action research, Ethnographic interview, exploratory statistic, SEM, discriminant analysis and surveys.
He has previously published in the Journal of Business Ethics, Journal of Marketing Management, European Journal of Marketing and Corporate Governance Journal and has a series of papers either acceped or in review with Journal of Business Venturing, Business Ethics: A European Review, Jornal of Business Ethic, Industrial Marketing Management and European Journal of Marketing.
In private consulting work Iain maintains his links into fair trade and co-operative movements but is also becoming established at developing greater customer focus in non-marketing professionals.
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