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PhD Iain Andrew Davies
Cranfield School ofManagement
United Kingdom
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Author's short biography:
Iain joined Cranfield from a major consultancy where he specialised in business strategy and development. Since joining Cranfield he has continued to specialise in the importance of business-to-business networks. He has a PhD in Business Ethics and Strategy from International Centre for Corporate Social Responsibility at Nottingham University (2000-2003), where he maintains a role as a Visiting Research Fellow. Prior to consulting Iain enjoyed a period as a civil servant and over 10 years of fair trading from grassroots to corporate level.
He has research interests strategy development and implementation in social enterprises and entrepreneurs (esp. Fair trade). Beyond topic considerations however Iain has a strong interest in research methodology and philosophy and is practiced in many forms of enquiry with published and forthcoming publications in techniques including, Qualitative grounded theory, Action research, Ethnographic interview, exploratory statistic, SEM, discriminant analysis and surveys.
He has previously published in the Journal of Business Ethics, Journal of Marketing Management, European Journal of Marketing and Corporate Governance Journal and has a series of papers either acceped or in review with Journal of Business Venturing, Business Ethics: A European Review, Jornal of Business Ethic, Industrial Marketing Management and European Journal of Marketing.
In private consulting work Iain maintains his links into fair trade and co-operative movements but is also becoming established at developing greater customer focus in non-marketing professionals.
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