Valéry Bezençon

Valéry Bezençon's details

Dr. Valéry Bezençon

University of Neuchâtel

Switzerland

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Author's short biography:


I have a master in engineering from the Swiss Federal Institute of Technology (EPFL) and a PhD in management from the University of Neuchâtel. I am involved in Fair Trade from different perspectives: first as a researcher on strategy, corporate social responsibility and consumer behaviour; then, as a member of the foundation board of TerrEspoir, an NGO importing Fair Trade products to Switzerland; and finally, as director of the Fair Trade Institute.
Valéry Bezençon's publications

authors year title journal or book other lang type link
Bezençon, Blili 2006 Fair Trade Channels: Are we Killing the Romantics? International Journal of Sustainability 2 (1) : 187-196.   English Journal Link
Bezençon 2007 Penetration of Fair Trade in mainstream Distribution: Key Management Factors and Impact Research paper of the Enterprise Institute   English Report Link
Bezençon, Blili 2008 Commerce équitable et distribution conventionnelle Revue internationale de gestion 33 (1) : 74-84.   French Journal Link

Expertise Keywords: strategy, marketing, csr, corporate social responsibility, distribution, consumer behaviour, impact assessment, sustainable development

Primary Expertise - Fair Trade Research
Discipline
Management/Marketing
Research interest
Strategy, CSR and consumer behaviour
Countries of expertise
Switzerland, Peru, Cameroun
Additional information on expertise
Several researches on Fair Trade from a managerial perspective, including distributor strategy (organisation, engagement, typology), consumer behaviour (involvement, attitude and segmentation), and impact assessment.
Secondary Expertise - Fair Trade promotion/coordination (non profit)
Role / Function
Fair Trade Institute director
Additional information on expertise
I created the FTI platform in 2007 to increase dialogue and information exchange among researchers and experts of Fair Trade from various disciplines. Now, I am still managing the platform, with the support of FTRN.