Valéry Bezençon

Valéry Bezençon's details

Prof Valéry Bezençon

Pontificia Universidad Católica del Perú

Peru

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Author's short biography:


I have a master in engineering from the Swiss Federal Institute of Technology (EPFL) and a PhD in management from the University of Neuchâtel. I am involved in Fair Trade from different perspectives: first as a researcher on strategy, corporate social responsibility and consumer behaviour; then, as a member of the foundation board of TerrEspoir, an NGO importing Fair Trade products to Switzerland; and finally, as director of the Fair Trade Institute.
Valéry Bezençon's publications

authors year title journal or book other lang type link
Bezençon, Blili 2006 Fair Trade Channels: Are we Killing the Romantics? International Journal of Sustainability 2 (1) : 187-196.   English Journal Link
Bezençon 2007 Penetration of Fair Trade in mainstream Distribution: Key Management Factors and Impact Research paper of the Enterprise Institute   English Report Link
Bezençon, Blili 2008 Commerce équitable et distribution conventionnelle Revue internationale de gestion 33 (1) : 74-84.   French Journal Link
Bezençon, Blili 2009 Fair Trade Managerial Practices: Strategy, Organisation and Engagement Journal of Business Ethics 90 (1) : 95-113.   English Journal Link
Bezençon, Blili 2009 Ethical Products and Consumer Involvement: What's New? European Journal of Marketing 44 (9) : 1305 -21. forthcoming English Journal Link
Bezençon 2009 Producers and the fair trade distribution systems: what are the benefits and problems? Sustainable Development (forthcoming, online now) English Journal Link
Bezençon 2010 The Fair Trade Journey: Conciliating Romance and Strategy   VDM Verlag English Book Link

Expertise Keywords: strategy, marketing, csr, corporate social responsibility, distribution, consumer behaviour, impact assessment, sustainable development

Primary Expertise - Fair Trade Research
Discipline
Management/Marketing
Research interest
Strategy, CSR and consumer behaviour
Countries of expertise
Switzerland, Peru, Cameroun
Additional information on expertise
Several researches on Fair Trade from a managerial perspective, including distributor strategy (organisation, engagement, typology), consumer behaviour (involvement, attitude and segmentation), and impact assessment.
Secondary Expertise - Fair Trade promotion/coordination (non profit)
Role / Function
Fair Trade Institute director
Additional information on expertise
I created the FTI platform in 2007 to increase dialogue and information exchange among researchers and experts of Fair Trade from various disciplines. Now, I am still managing the platform, with the support of FTRN.